With the goal of generating interest in a business or product, the field of marketing holds a range of professional opportunities. In just two years at Southeast Tech, you will be able to develop a marketing plan for your organization or product, design marketing materials, write a sales presentation and adequately assess the competition. In your career, you also could be tasked with evaluating/designing a website, utilizing social media platforms and negotiating ad contracts.
This is a career filled with deadlines and fast-paced decision-making to keep your organization or product front and center. Your creativity, analytical skills and technical savvy will be key to your success. Your other duties might include:
- Assessing advertising returns and creating reports
- Addressing customer service problems
- Coordinating strategies across multiple channels
- Improving company ties with media outlets
- Evaluating new marketing campaigns
The career outlook in your field is strong. Employment of marketing professionals is expected to grow 10% through 2026. Job opportunities for you include ad account executive, marketing assistant, retail salesperson and customer service representative.
Compare: Marketing Manager vs. Public Relations
As a marketing professional, you will perform market research, manage budgets and work with an advertising staff to meet marketing goals. Your skill set centers on creativity. In public relations, the focus is more widespread; your goal is to maintain positive media coverage and relationships with anyone with a link to the company or product. Your audience includes media, customers, employees and other stakeholders.
Why Study Marketing at Southeast Tech?
During your marketing coursework in Sioux Falls, South Dakota, you will gain expertise in key business principles, such as selling, consumer behavior, advertising, marketing research, marketing management and social media. This program is delivered in a traditional classroom format with Fridays off, and is also available online. Your coursework also helps you:
Know your Customer: You will learn to break down the consumer decision-making process to reveal the psychological and sociological reasoning behind consumer trends.
Customize your Degree: With the help of your STC faculty, you can choose technical electives that allow you to customize your marketing degree with courses that interest you and align with your career goals.
Gain Professionalism: As a top Marketing professional from Southeast Tech, you will know the value of timeliness, integrity, teamwork and accountability.
Gain an Edge: You will understand the value of continuing education because of your foundational experience at STC. The ever-changing nature of your field means you will need to keep up to date on the latest technologies and marketing trends to stay ahead of the competition.
Southeast Tech’s curriculum includes classes in Principles of Marketing, Principles of Selling, InDesign Essentials, Social Media, Market Research and Marketing Management.
Want to know more? Request information about Southeast Tech from the admissions office.
Other Programs Related to Marketing
If you’re interested in a career in marketing, you might also be interested in these other programs at Southeast Tech: